Stefán is the Commercial and Marketing Director of the Icelandic Football Assocation. Recent milestones include a new Puma kit deal and a restructure of the brand portfolio of the association, including launching a special new crest for the team. He has over 15 years experience in brand management, marketing, strategy and negotiation.

Prior to joining the association he ran a marketing agency in Iceland working with some of the world´s leading brands. He has an MSc in International Marketing from the University of Strathclyde, and an MBA Football Industries from the University of Liverpool.