Does your company support major sports projects, or maybe you help clubs and athletes at a local level and use sports sponsorship to promote your brand? Are you in charge of sponsorship projects and responsible for selecting partners, delivering benefits and conducting communication activities? Or perhaps you are responsible for measuring sponsorship effectiveness or work in an agency that serves sports sponsors? Check out what sports sponsorship topics await SPORTBIZ 2022 participants!

Day I - Tuesday, 17 May

On the first day, we invite you to take part in a conference with the theme "Global trends, local challenges". As at the best festivals, participants will be able to choose from two stages - SPORTBIZ International and SPORTBIZ PL.

SPORTBIZ International
Storytelling in sponsoring -how to communicate brand values through sports? 
  • What is storytellingand how to use it while communicating?
  • Brand values and sport– how to communicate them?
  • Marketing campaigne based on a story – how to prepare it?
SPORTBIZ International
Socially responsible sponsoring.
  • CSR or PR – how to opeate responsibly in sports?
  • How a sponsor can take care of the development of sports and its own environment?
  • How to build an image of a conscious, responsible partner in sport?
SPORTBIZ International
TEDx: How to successfully measure the effectiveness of sponsorship? 
  • Is AVE an effective indicator?
  • How to measure the effectiveness of social media actions?
  • Is ROI even possible in sponsoring?
Panel discussion: Does AVE still work - how to increase quality of sponsorship?
  • The challenges of sponsorship in the new decade
  • Is AVE the best measure of sponsorship effectiveness?
  • How to measure return on investment - does classic ROI still make sense?
Kanał Sportowy x Arskom - more details soon
  • How to effectively use an athlete in marketing efforts?
  • How to select partners and ambassadors?
  • How to measure the effectiveness of the cooperation with an athlete?
Modern sponsorship in sport - case study.