Consultant for agencies, sports organizations and companies investing in sports. He has extensive international experience in developing business strategy and analysis in the areas of media rights, marketing, sponsorship and sporting events. He helps clients to use data and market information to achieve their business goals.
He cooperates with the Quantum Consultancy agency in the UK, being responsible for the development of research tools and projects in the scope of sports events evaluation.
Between 2011 and 2020 he worked for Sportcal, a recognized London-based company, where he was in charge of a research team. He has completed dozens of projects for sports organizations (including America's Cup, Canadian Football League, Czech Olympic Committee, La Liga and international sports federations - e.g. badminton, horse-riding, track and field and volleyball), sponsors (BNP Paribas), cities (Edmonton, Lahti, London, Tampere) and marketing agencies (Infront, MediaCom). As Managing Director of SportWin, he was responsible for the coordination of Sports Marketing Days.
He was a member of the jury of the European Sponsorship Awards (ESA Excellence Awards). He is a member of the APEC Sports Policy Network group run by the Ministry of Education of Taiwan, which seeks to promote the role of sports in boosting economic and social development.