The DEMES statuette in the 'Woman of Sport' category honours outstanding personalities of Polish sports whose commitment, knowledge and power of influence have a measurable impact on the professionalization of the sports sector and support the promotion and development of women's sports.
While selecting candidates, the following factors are taken into account:
- organizational and managerial success
- competences associated with sports marketing, sponsoring or sports management
- promotional activities for women's sports
- social impact and involvement of women in sports activities