Forum SPORTBIZ 2020 is:

International marketing and sponsorship celebrities
Practical and inspiring speeches
Global trends presentation
Professionalisation of Polish sport and business
Building relationships with the most important people in the industry

Forum SPORTBIZ 2020

New dimension of sport and business in Poland

1st day - SPORTBIZ 2020 Debate - 17.09

9:30 - 11:00
The influence of sports sponsorship on the Polish sport's development.

1. How has the sponsorship market in Poland changed in recent years and how has the development of sport changed?

2. What to pay attention to pass sponsorship activities?

3. What affects effectivity and quality of the sponsorship project?

4. How to measure the effectiveness of sponsorship activities?

5. How to activate consumers in the sponsorship projects?

6. What trends will be in sports sponsorship in the coming years?

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11:30 - 13:00
TV rights market - how to attract a fans's attention and perform their consumers expectations.

1. How has the TV rights market changed in recent years?

2. How has the profile of a sports supporter changed and what he currently want of the TV sports stations?

3. How can TV stations compete for viewers' attention?

4. How does the popularity of sport affect the TV rights market?

5. How can linear television compete with modern OTT and VOD platforms?

6. How is the impact of social media and their use in reaching a sports audience?

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13:30 - 15:00
How to interest young generations in sports and raise a healthy society.

1. What are the biggest challenges and obstacles in sports for children and youth and how to scrabble them?

2. Why is it important to invest in sports for children and youth?

3. Who is responsible for the low level of physical fitness among children - parents, schools or clubs?

4. How to reach to children and get interested in sport using new technologies?

5. How to promote physical activity among children through sports events?

6. How to educate young generations through sport and transfer knowledge and life values?

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2nd day - SPORTBIZ 2020 Conference - 18.09

Block B: Sports sponsorship
08:00 – 09:00
Registration / Welcome coffee
10:00 – 10:30
Coffee break / EXPO / Networking
10:30 – 11:30
How to measure the effectiveness of sports sponsorship and verify the effectiveness of projects - Lars Stegelmann - Executive Vice President Commercial, Nielsen Sports & Entertainment
11:30 – 12:00
Coffee break / EXPO / Networking
12:00 – 13:00
Activation of the sponsorship project - how to involve fans in the experience with the brand - Łukasz Franiak - Head of the Sponsorship, Events & CSR Office, LOTOS Group; Seweryn Plotan - Managing Director, Sponsoring Insight; Magdalena Szozda - PR Manager, Ferrero Polska Commercial
13:00 – 13:45
Lunch break
13:45 – 14:45
Influencer marketing between sport & gamingMichał Sutryk, Junior Talent Manager, Gameset; Karolina Kałużyńska, PR Manager, Gameset
14:45 – 15:00
Coffee break / EXPO / Networking
15:00 – 16:00
Support for underrated disciplines - why it is necessary? Impact of the COVID-19 pandemic on sports sponsorship - can the problem become an opportunity? - Katarzyna Jezierska - Head of Marketing CEE, Visa
16:00 – 16:30
End of the SPORTBIZ 2020 / EXPO / Networking

XVI Sport & Business Gala - 18.09

20:00 - 20:30
Welcome Drink
     
     
20:30
Official start
22:30
Official end
     
     
22:30 - ...
Banquet
       
godz. 20:00 - 20:30
Welcome Drink
godz. 20:30
Oficjalne rozpoczęcie Gali
godz. 22:30
Oficjalne zakończenie Gali
godz. 22:30 - ...
Bankiet
Benedikt Scholz
Head of International/Commercial & New Business, Borussia Dortmund
Unė Marija Jurkštaitė
Dyrektor Biznesowy
Žalgiris Kowno i Žalgiris Arena
Lars Stegelmann
Executive Vice President Commercial, Nielsen Sports & Entertainment
Kenneth Cortsen
Co-founded the Department of Sport Management at University College of Northern Denmark (UCN)
Paul Bush OBE
Dyrektor ds. wydarzeń, VisitScotland
Kristian Gotsch
Director EMEA, Two Circles
Henk-Frits Verkerk
Managing Director, Sports Alliance Benelux
Bram Molenaar
Account Executive and Email Marketeer, Sports Alliance Benelux
Kenny Ager
Client Services Director, WePlay
Aida Bella
Dyrektor Biura Rzecznika Prasowego, Totalizator Sportowy
Łukasz Franiak
Szef Biura Sponsoringu, Wydarzeń i CSR, Grupa LOTOS
Patryk Felmet
Marketing Director, Grupa LOTOS
Marcin Wenzel
Kierownik Biura Komunikacji, Grupa ENEA
Marek Szkolnikowski
Dyrektor TVP Sport
Marian Kmita
Dyrektor ds. sportu, Telewizja Polsat
Michał Kołodziejczyk
Dyrektor Redakcji, Canal+
Krzysztof Świergiel
Dyrektor zarządzający, Eleven Sports Polska
Marcin Animucki
Prezes zarządu Ekstraklasa S.A.
Piotr Matecki
Prezes Zarządu Grupa PR9 oraz SportWin;
Prezes Stowarzyszenia Szkółek i Akademii Piłkarskich PASS
Krzysztof Kropielnicki
Head of Insights & Analytics, Quantum Consultancy
Seweryn Plotan
Dyrektor zarządzający, Sponsoring Insight
Michał Gradzik
Partner zarządzający, Sponsoring Insight
Andrzej Wiórek
Sport Lighting Ekspert, Signify Poland
Grzegorz Botwina
Instytut Sportu - Państwowy Instytut Badawczy
Katarzyna Jezierska
Head of Marketing CEE, Visa
dr Paweł Zembura
Ekspert, Institute for Sport Governance
Ewa Bąk
Dyrektor Wydziału Sportu w UM Poznań
Wojciech Biliński
Dyrektor, Urząd Marszałkowski Województwa Dolnośląskiego
Monika Pyrek
Prezes, Fundacja Moniki Pyrek
Łukasz Panfil
CEO Akademia Sportowego Wojownika
Michał Sutryk
Junior Talent Manager, Gameset
Karolina Kałużyńska
PR Manager, Gameset
Magdalena Szozda
PR Manager, Ferrero Polska Commercial
DEBATE ONLINE
149 zł
Access to the networking platform
Live access to the Debate (17.09)
Participant's certificate
Access to our MyVOD platform
PURCHASE THE PACKET!
CONFERENCE ONLINE
349 zł
Access to the networking platform
Live access to the Conference [Block A & B] (18.09)
Simultaneous translations of foreign lectures
Participant's certificate
Access to our MyVOD platform
PURCHASE THE PACKET!
STANDARD ONLINE
449 zł
Access to the networking platform
Live access to the Debate (17.09)
Live access to the Conference [Block A & B] (18.09)
Simultaneous translations of foreign lectures
Participant's certificate
Access to our MyVOD platform
PURCHASE THE PACKET!
Debate
219 zł
Participating in the Debate 17.09.2020
Participant's briefcase
Catering
Purchase the packet!
Standard
599 zł
Participating in the Conference 18.09.2020
Participant's Standard packet
Simultaneous interpreations of foreign lectures
Participant's certificate
_____________________________
Participating in the SPORTBIZ EXPO
Catering
PURCHASE THE PACKET!
Premium
699 zł
Participating in the Conference 18.09.2020
Participant's Premium packet
Simultaneous interpreations of foreign lectures
Participant's certificate
_____________________________
Participating in the SPORTBIZ EXPO
Catering
Access to the materials after Conference
PURCHASE THE PACKET!
VIP
1 349 zł
Participating in the Debate 17.09.2020
Participating in the Conference 18.09.2020
Participant's VIP packet
Simultaneous interpreations of foreign lectures
Participant's certificate
_____________________________
Participating in the SPORTBIZ EXPO
Catering in VIP Area
Access to the materials after Conference
_____________________________
VIP invitation to XVI Sport & Business Gala, VIP table 18.09.2020
Catering during XVI Sport & Business Gala
Open Bar during XVI Sport & Business Gala
PURCHASE THE PACKET!
Gala
349 zł
Participating in the XVI Sport & Business Gala
Catering during XVI Sport & Business Gala
Open Bar during XVI Sport & Business Gala
PURCHASE THE PACKET!
STANDARD + GALA
850 zł
Participating in the Conference 18.09.2020
Participant's Standard packet
Simultaneous interpreations of foreign lectures
Participant's certificate
Participating in the XVI Sport & Business Gala 18.09.2020
Catering during XVI Sport & Business Gala
Open Bar during XVI Sport & Business Gala
_____________________________
Participating in the SPORTBIZ EXPO
Catering
PURCHASE THE PACKET!
PREMIUM + GALA
950 zł
Participating in the Conference 18.09.2020
Participant's Premium packet
Simultaneous interpreations of foreign lectures
Participant's certificate
Participating in the XVI Sport & Business Gala 18.09.2020
Catering during XVI Sport & Business Gala
Open Bar during XVI Sport & Business Gala
_____________________________
4 invitations to the SPORTBIZ EXPO
Catering
Access to the materials after Conference
PURCHASE THE PACKET!

 

17-18.09 2020

Where?
Polish Olympic Committee (PKOl)
4, Wybrzeze Gdanske Street
01-531 Warsaw

How do I get there?
By bus or by metro.
Bus stop "Centrum Olimpijskie 02", lines: 118, 185 & metro.

SPORTWIN

We are a sports marketing agency with many years of experience in the sports sector. In SportWin, we concentrate on knowledge, skills and professionalism. We focus around a group that connects the world of sport and business. We develop sport in Poland.

Dominik Kajzerski

Project Manager
Mail: d.kajzerski@sportwin.pl
Tel.: +48 508 670 149

Bartłomiej Stolarz

Sales & Marketing Specialist
Mail: b.stolarz@sportwin.pl
Tel.: +48 511 076 475